Red Sky Launches Promo Site for Miller Beer

Red Sky Interactive launched a new Miller Genuine Draft site as part of Miller’s third annual MGD Blind Date promotion.

Fans 21 years and older may register online to win tickets to the millennium “once in a lifetime” event at which the musicians remain a mystery until they take the stage. Billings for the project were not disclosed.

Red Sky developed both a traditional Web site and a site enhanced with Shockwave 7, one of the first commercial sites to utilize the recently upgraded plug in. The “Shocked” site has a musical and graphical interface that users can control with the mouse.

The MGD Blind Date Millennium concert is scheduled for Dec. 29, 1999 in Dublin, Ireland. The Web site offers 1999 concert information, an official entry form for consumers and concert highlights from previous shows.

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