If you can’t buy ’em, join ’em. According to Mashable, Google is set to launch a Groupon-like daily deals platform called Google Offers. The Mountain View, CA-based company reportedly offered Groupon up to $6 billion last month but was turned down.
Mashable said it received a confidential fact sheet from a source inside Google that detailed the firm’s new group buying service, which is similar to Groupon and LivingSocial. In short, Web users will sign up for daily e-mails with local offers from restaurants and merchants, as well as an occasional deal from a national brand. An excerpt from the fact sheet sent to prospective business partners: “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email.”
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.