If you can’t buy ’em, join ’em. According to Mashable, Google is set to launch a Groupon-like daily deals platform called Google Offers. The Mountain View, CA-based company reportedly offered Groupon up to $6 billion last month but was turned down.
Mashable said it received a confidential fact sheet from a source inside Google that detailed the firm’s new group buying service, which is similar to Groupon and LivingSocial. In short, Web users will sign up for daily e-mails with local offers from restaurants and merchants, as well as an occasional deal from a national brand. An excerpt from the fact sheet sent to prospective business partners: “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email.”
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.