Report: Internet Services Dominating Online Ads

For the months of May and June, Internet Services was the largest advertising category, according to the latest NetRatings Online Observer report.

Approximately 40%–over one billion–of the total ad impressions for those months, as measured by NetRatings BannerTrack syndicated ad research service, fell into that category.

The Internet Services category includes advertising for: browsers/plugins, email, homepage/communities, online access and search engines.

Meanwhile, NetRatings said the top 10 ad banners during the week ending July 11 were:

  1. Goto.com: Type in what you’re looking for
  2. K-Tel Express: Click here to purchase music
  3. Hotmail: Click banners; easy return to Hotmail
  4. Hotmail: Bookmark Hotmail to save typing
  5. Catalog Link: Click here to request free catalogs
  6. Hotmail: Use nicknames for addressing email
  7. Yahoo: Free email at yahoo.com
  8. Hotmail: Send Web pages in your email9. Hotmail: Make Hotmail your home page
  9. Bonzi Software: Play Talking E-mail

The average Web user viewed 136.59 banners and clicked on .99 banners (about a .72% click rate).

Rankings are based on measurement of World Wide Web activity by a representative panel of more than 2,000 Internet users 18 years and older who access the Web from home.

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