innisfree Holiday Collection Influencer Campaign

Calling all Women: innisfree launched an influencer marketing campaign, earning 84% of engagement with its target audience of US women 18-26 years old.

HYPR and innisfree are collaborating to test their product awareness with niche influencers from Instagram to gain insights and metrics into their campaign ROI. The idea is for the brand to acclimate their product with a new audience by using social media influencers and inspiring their audience that they are just like them.

Download this report to discover:

• The campaigns objectives and overall demographic targets
• The arising challenges when breaking into the US market and how to reach the right audience
• Why an audiences perception is essential to create successful campaign