Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools.
Following the recent acquisition of Meteor Solutions in November, Rio SEO will now provide digital marketers with three software products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs.
The newly-named Rio SEO Social Media Suite encompasses Rio SEO Social Analyze, on-demand analytics that help marketers measure and optimize social marketing initiatives for scalable, repeatable results; Rio SEO Social Advertise, a software product that delivers digital advertising directly to a brand’s most influential users and advocates; and Rio SEO Social Activate, an automation solution for fostering social engagement.
“Rio SEO is all about providing digital advertisers and search marketers with the tools they need to help their brands get discovered,” said Russ Mann, the firm’s chief executive. “The combination of well-orchestrated search marketing and social media strategies supported by advanced software tools to help execute at scale is what separates great content and discovery marketers from also-rans.”
Rio SEO was established last April as a spin-off from its parent company Covario.
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
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