Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools.
Following the recent acquisition of Meteor Solutions in November, Rio SEO will now provide digital marketers with three software products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs.
The newly-named Rio SEO Social Media Suite encompasses Rio SEO Social Analyze, on-demand analytics that help marketers measure and optimize social marketing initiatives for scalable, repeatable results; Rio SEO Social Advertise, a software product that delivers digital advertising directly to a brand’s most influential users and advocates; and Rio SEO Social Activate, an automation solution for fostering social engagement.
“Rio SEO is all about providing digital advertisers and search marketers with the tools they need to help their brands get discovered,” said Russ Mann, the firm’s chief executive. “The combination of well-orchestrated search marketing and social media strategies supported by advanced software tools to help execute at scale is what separates great content and discovery marketers from also-rans.”
Rio SEO was established last April as a spin-off from its parent company Covario.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.