Last Friday, as the Cannes Lions ad festival neared its end, rocker Patti Smith took the stage to talk about her music, her memoir, and the creative process.
The seminar barely touched on advertising, but in a 20-minute press conference afterward she fielded a bunch of questions about it. Smith is not an expert on digital ads – or advertising at all. But she does have well defined views on the proper role of advertising in society, on the problem of clutter, and on the symbiosis between ads and technology.
Among her comments here: “People that use advertising would be smarter to give the public less advertising but more creative advertising.” And: “The Internet is based on advertising, and you can feel almost like you’re being devoured.”
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.