Last Friday, as the Cannes Lions ad festival neared its end, rocker Patti Smith took the stage to talk about her music, her memoir, and the creative process.
The seminar barely touched on advertising, but in a 20-minute press conference afterward she fielded a bunch of questions about it. Smith is not an expert on digital ads – or advertising at all. But she does have well defined views on the proper role of advertising in society, on the problem of clutter, and on the symbiosis between ads and technology.
Among her comments here: “People that use advertising would be smarter to give the public less advertising but more creative advertising.” And: “The Internet is based on advertising, and you can feel almost like you’re being devoured.”
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.