Last Friday, as the Cannes Lions ad festival neared its end, rocker Patti Smith took the stage to talk about her music, her memoir, and the creative process.
The seminar barely touched on advertising, but in a 20-minute press conference afterward she fielded a bunch of questions about it. Smith is not an expert on digital ads – or advertising at all. But she does have well defined views on the proper role of advertising in society, on the problem of clutter, and on the symbiosis between ads and technology.
Among her comments here: “People that use advertising would be smarter to give the public less advertising but more creative advertising.” And: “The Internet is based on advertising, and you can feel almost like you’re being devoured.”
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.