MarketingMarketing AutomationRubicon Project Climbs 22 Percent After IPO Prices at $101.5M

Rubicon Project Climbs 22 Percent After IPO Prices at $101.5M

Shares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price.

Shares of the Rubicon Project (NYSE: RUBI), a Los Angeles-based technology company that automates the buying and selling of advertising, reached $18.30 in morning trading today, 22 percent up from the initial public offering (IPO) price of $15 per share.

rubiconprojectipo

                                      Image: The Rubicon Project, Inc.

The company issued 6,770,995 shares of common stock to the public at a price of $15 per share, the low end of the expected $15 to $17 range. The tech company is selling 5.4 million shares, and the rest will be sold by its shareholders.

Rubicon Project provides buyer cloud, seller cloud, and advertising automation cloud. The company says that its analytics and data-driven algorithms enable ad buyers to reach 97 percent of U.S. Internet users, pay a fair price for impressions, and reach out to publishers that match their advertising spend. Meanwhile, the platform powers ad sellers to optimize their revenues of ad impressions, as well as protects them and their consumers from potentially dangerous ads.

Rubicon Project filed its Form S-1 to the Securities and Exchange Commission in February 2014. It reveals that in the first nine months of 2013, the company’s revenue was $55.7 million, 48 percent up from the same period a year prior.

Related Articles

5 cross-platform automation tools to improve your team's efficiency

Collaboration 5 cross-platform automation tools to improve your team's efficiency

3m Tereza Litsa
Why retail scalping is still big business - and what to do about it

Ecommerce Why retail scalping is still big business - and what to do about it

6m Luke Richards
Best practices for digital marketing in 2017: How to take advantage of the latest trends

Marketing Best practices for digital marketing in 2017: How to take advantage of the latest trends

8m Tereza Litsa
Robots vs. humans: Will AI bring the advertising apocalypse?

AI Robots vs. humans: Will AI bring the advertising apocalypse?

8m Daniel Surmacz
Four tips for kickstarting your marketing automation activities

Marketing Automation Four tips for kickstarting your marketing automation activities

8m Linus Gregoriadis
What automated ads mean for advertisers

Marketing Automation What automated ads mean for advertisers

10m Nelson Elliott
How can chief marketing officers use disruption to stay ahead?

Asia How can chief marketing officers use disruption to stay ahead?

1y Sophie Loras
What does the modern marketer look like in a multichannel world?

Analyzing Customer Data What does the modern marketer look like in a multichannel world?

1y Sophie Loras