Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm’s executive vice president, director of analytics and digital strategy.
Evans comes to the firm with over 20 years of experience in the field. She will be tasked with helping manage Saatchi & Saatchi Wellness and Saatchi & Saatchi Health divisions.
“Hensley is a trailblazer. She was an analytics and digital expert long before the marketing industry fully recognized the potential of these disciplines,” said group managing director of Saatchi & Saatchi Wellness and Saatchi & Saatchi Health, Ned Russell.
“Given that a significant portion of our business is pure digital, finding the right person to lead this area was critical – Hensley is it.”
Evans will lead Saatchi & Saatchi Wellness in expanding its analytics and digital agenda. She comes to the firm having previously held executive positions with imc2 and The Ornish Spectrum.
Her time at imc2 culminated with her taking the position of chief strategy officer in 2011. While at imc2, Evans turned the firm’s pharmaceutical practice into a $30 million a year in revenue division.
During her time at The Ornish Spectrum, Evans served as chief executive officer of the California startup. She helped lead the firm in establishing a wider audience base for its preventive care research initiatives.
“Saatchi & Saatchi Wellness is the leader in consumer wellness marketing, and they are constantly innovating their offerings to better serve their clients in this exciting area,” said Evans.
“I’m thrilled to bring my experience to expand analytics and digital strategy to help promote healthier and happier lifestyles, a concept that is increasingly important to people.”
Saatchi & Saatchi Wellness is a full-service integrated agency headquartered in New York. Among the firm’s clients includes the American Heart Association, Botox, and Allegra. In 2000, the firm became a subsidiary of multinational marketing and public relations firm the Publicis Groupe.
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?