Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm’s executive vice president, director of analytics and digital strategy.
Evans comes to the firm with over 20 years of experience in the field. She will be tasked with helping manage Saatchi & Saatchi Wellness and Saatchi & Saatchi Health divisions.
“Hensley is a trailblazer. She was an analytics and digital expert long before the marketing industry fully recognized the potential of these disciplines,” said group managing director of Saatchi & Saatchi Wellness and Saatchi & Saatchi Health, Ned Russell.
“Given that a significant portion of our business is pure digital, finding the right person to lead this area was critical – Hensley is it.”
Evans will lead Saatchi & Saatchi Wellness in expanding its analytics and digital agenda. She comes to the firm having previously held executive positions with imc2 and The Ornish Spectrum.
Her time at imc2 culminated with her taking the position of chief strategy officer in 2011. While at imc2, Evans turned the firm’s pharmaceutical practice into a $30 million a year in revenue division.
During her time at The Ornish Spectrum, Evans served as chief executive officer of the California startup. She helped lead the firm in establishing a wider audience base for its preventive care research initiatives.
“Saatchi & Saatchi Wellness is the leader in consumer wellness marketing, and they are constantly innovating their offerings to better serve their clients in this exciting area,” said Evans.
“I’m thrilled to bring my experience to expand analytics and digital strategy to help promote healthier and happier lifestyles, a concept that is increasingly important to people.”
Saatchi & Saatchi Wellness is a full-service integrated agency headquartered in New York. Among the firm’s clients includes the American Heart Association, Botox, and Allegra. In 2000, the firm became a subsidiary of multinational marketing and public relations firm the Publicis Groupe.
Influencer outreach is a step-by-step process during which impeccable planning and execution are necessary.
If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional funnel approach a little bit backwards?
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.