StrategyContentNew report: SEO and Content Marketing jobs see salary boosts in 2019

New report: SEO and Content Marketing jobs see salary boosts in 2019

Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for instance, saw a $20k jump.

The average salary for seven of ten surveyed content marketing and SEO positions in the U.S. increased in the past year – including an average $20,000 increase for SEO Manager.

That’s according to the seventh annual “Inbound Marketing Job + Salary Guide” [free, registration required], released today by content intelligence platform Conductor. The report was based on job listings on four job sites – Indeed, Glassdoor, PayScale and LinkedIn.

‘Intertwinined’ content marketing and SEO

Conductor’s Senior Manager of Content Strategy Christine Schrader told ClickZ that, between 2017 and 2018, there was only one position that saw an average salary increase: Content Director. But, this year, there were increases in seven of the ten.

One of the reasons for the increases, she said, is that many brands are taking their SEO and content marketing tasks in-house, away from agencies, as many are also doing for adtech. The big $20,000 jump for SEO Manager, Schrader said, is likely because that role has to manage more in-house people.

These across-the-board increases aren’t surprising, Chief Evangelist and Co-Founder Stephan Bajaio added, since search engine optimization and content marketing are increasingly “intertwined,” although SEO includes such other areas as ecommerce optimization.

PPC experience

The Guide found that, for the first time, a majority (56%) of content marketing jobs now require SEO skills. Eighty-one percent of SEO jobs require content skills, a 6% increase over 2018.

PPC (Pay-Per-Click Ads) experience is also becoming more of a requirement, with 42% of SEO job now making it a requirement (a 9% increase over 2018), and 20% of content jobs requiring PPC skills as part of content distribution responsibilities.

In the last year, there was also an 81% increase in SEO job openings and a 112% boost in content marketing job openings.

Average salaries, cities

Here are the ten job titles that were tracked, along with the average U.S. salary:

average salaries for content marketing and SEO jobs, 2019
From Conductor’s Guide

The Guide also includes profiles of the tracked job positions, with averages for advanced degrees, years out of college, average tenure, and top skills.

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

3y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

3y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
The Future of Search 2022

Whitepaper | Digital Marketing The Future of Search 2022

6d

The Future of Search 2022

While the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...

View resource