ClickZ’s sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live.
In a natural transition that recognizes the ever-evolving changes taking place in the digital marketing industry and the more diverse educational needs of today’s marketing community, the new ClickZ Live conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication.
Over the past few years, the digital landscape has continued to widen and as a result, content marketers have come to expect more beyond just search marketing (SEO & PPC) at an educational industry conference. SES Conference & Expo too, wanted to align itself with this inevitable evolution and as a result, will be consolidating its content between its current sessions, along with the range of topics found at ClickZ. This will include areas such as social media, display, mobile, gaming, email, digital TV advertising and marketing, and more.
Mike Grehan, group publishing director of the Interactive Marketing division at ClickZ’s holding company, Incisive Media says: “As the lines between session content seen at SES conferences and articles read online at ClickZ.com have come together, consolidating that depth and breadth of experience under one brand makes perfect sense.
“ClickZ Live will be as an important education entry on any digital marketer’s calendar as ever. Conference delegates will experience the top-flight sessions, keynote speeches and tactical workshops they have come to expect from SES Conferences.”
The new program of events will kick off in March 2014 in New York City. ClickZ Live’s content will continue to be developed by digital marketers for digital marketers, and each show will have a particular focus that will exude from each program. New York, the world’s epicentre for advertising, will highlight the very latest trends taking Madison Avenue by storm, San Francisco will laser in on the most advanced marketing methods in social media, and Chicago will throw a spotlight on the fast moving sector of ecommerce.
Grehan says: “As we talk about the Internet of everything and up to 50 billion devices becoming connected around the planet in a just a few short years, once again, technology in marketing and advertising is transforming the way we do business on a global scale. With its international audience, ClickZ reaches every area of the digital marketing industry and touches on every discipline – the timing couldn’t be better. And where better to launch our new look and feel than the advertising capital of the world.”
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