Oliver Snoddy, the Head of Planning at Twitter UK, was the keynote speaker at SES London on Wednesday, 20 Feb. (In his Twitter profile, Snoddy describes himself as the “Wannabe love child of Shane McConkey, Haruki Murakami and Jonny Greenwood.”)
Although Search Engine Watch could provide traditional news coverage of his remarks, it seems more appropriate to use Tweets from the conference to illustrate Snoddy’s point that “Twitter is the shortest distance between you and what interests you most.”
If you would like to see this Tweetstream for yourself, do a search in Twitter for @olisnoddy #seslon. In chronological order, here’s what you’ll see:
a late replacement keynote @olisnoddy from @twitter since @daranasr is apparently pulling a sickie #seslon
@olisnoddy from twitter opens #seslon keynote day 2 – Maximising Realtime Marketing Opportunities
@olisnoddy taken the floor now to take us through Maximising realtime opportunities with twitter to kick off day 2 at #SESLON
Just introduced day 2 keynote and now over to @olisnoddy from Twitter! #SESLON
Amazing data visualisation from @olisnoddy about Twitter and the Vauxhall helicopter crash #seslon
Anyone else thinking @olisnoddy looks like a Harry Potter mixture of Daniel Radcliffe and Rupert Grint 😉 #SESLON
SES kicks off with @olisnoddy from Twitter, rocking the presentation stage, looking super cool. #SESLON
“Twitter is the shortest distance between you and what interests you most” via @olisnoddy #SESLON
UK – 80% of Twitter access is mobile, US only 55% – @olisnoddy #seslon
The Essence of Twitter by @olisnoddy on #SESLON: “the shortest distance between @ and #”
Superb insights from @olisnoddy of Twitter at #SESLON. This Twitter thing could catch on…
“Write less, say more” – constraint inspires creativity. Great keynote from #seslon by @olisnoddy
O2 managed to benefit from a network outage by fantastic customer service on Twitter. Very clever. #seslon @olisnoddy
so even @olisnoddy doesn’t have a verified account #seslon 😉
It’s incredible how close you can get to your customers by using Social Media. Listening to Twitter’s @olisnoddy #seslon
Seriously good, slick keynote @olisnoddy #SESLON #owningthestage
esp. given he was a last minute replacement RT @AmzOnTheMoveSeriously good, slick keynote @olisnoddy #SESLON #owningthestage
Having a photo in a tweet greatly increases interaction opportunities – via @olisnoddy #seslon
@olisnoddy just showed how Twitter offers great opportunity for creative campaigns for brands. For once it’s not all about big data #seslon
I asked whether Twitter had changed. A tricky Q for @olisnoddy. He said ~It hasn’t changed, but is now more brand safe~. #seslon
Fantastic! @olisnoddy thnks for a great start to @SESConf London Day 2 #seslon
Excellent #seslon keynote thanks to twitter’s @olisnoddy – maximising real time marketing opportunities
Morning #seslon I was too late for twitter @olisnoddy’s keynote speech, but if I RT some tweets I can pretend I was there, right?
Post is up from a great keynote from @olisnoddy! Maximising Realtime Marketing Opportunities #SESLON http://www.stateofsearch.com/maximising-realtime-marketing-opportunities-seslon/“>http://bit.ly/157o71c
If you’ve missed this morning keynote by @olisnoddy at #SESLON here is our summary http://www.linkdex.com/blog/morning-keynote-maximising-realtime-marketing-opportunities/“>http://bit.ly/Xvvdcm enjoy!
@olisnoddy i haven’t seen it yet, but may try and download it for the journey home after #seslon today. Seth Chronicles were a good watch
SES London 2013: Day 2
Here’s a recap of more live coverage of SES London 2013 Day 2:
- Maximising Realtime Marketing Opportunities #SESLON – State of Search
- SES London Take-Away “Maximising Realtime Marketing Opportunities” – Linkdex Blog
- Remarketing/Retargeting Done Right… & Wrong #SESLON – State of Search
- Analysing Searcher Workflow, From Intent to Conversion – Linkdex Blog
- SES London, Analysing Searcher Workflow – SEO Gadget
- Content-Driven SEO on a Shoestring #SESLON – State of Search
- Activating the Social-Search Dynamic #SESLON – State of Search
- More than 60 lessons and learnings from SES London, day 2 – Andrew Girdwood
- A Snapshot of SES London 2013 – Day Two – Verve Search
This article was originally published on http://searchenginewatch.com/sew/news/2249871/twitter-the-shortest-distance-between-you-what-interests-you-most.
So what makes content go viral? And what makes people participate in these phenomena?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.