The SES Conference team is spicing things up for marketers and advertising professionals who attend the leading search and social marketing conference, SES San Francisco 2013, taking place September 10 to 13.
In additional to five brand new tracks designed to help you stay on top of the numerous changes and trends in our rapidly evolving industry, there are some new additions that you won’t want to miss out on.
Whether you’ve attended an SES San Francisco in the past or this will be your first time, this year’s new look and feel agenda offers many highlights. Here’s how SES San Francisco has been revamped for 2013.
5 New Tracks: Paid, Owned, Earned, Integrated & Business Intelligence
For so long, search conferences have offered an SEO track, PPC track, or social track. But nowadays there are far more areas within online marketing that must work together to provide a fully robust and integrated marketing strategy. Some of these items include:
- Social Media Marketing
- Social Media Advertising
- Link building
- Content Marketing
- Email Marketing
These types of topics are important to dive deeper in as they all can affect your conversion and the way you do business. Starting at SES San Francisco, sessions will be organized in a more meaningful way with these five cutting-edge tracks:
- Paid Media
- Earned Media
- Owned Media
- Integrated Marketing
- Business Intelligence
Paid Media are the various tactics you do from a paid perspective. These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. If this is something you focus on in your business, then there are a few great topics being covered this year at SES San Francisco, including:
- Maximizing Social Advertising for Lead Gen, Engagement & ROI
- Programmatic Trading: Harnessing the Power of New Display Opportunities
- Paid Search Analytics and Multi Touch Attribution Analysis
Earned Media are items you do in you online marketing efforts that are gained through promotional efforts other than paid advertising. If content marketing, social media, link building and PR are your thing, then earned media tracks are the ones you need to attend. Some neat sessions that are taking place this year at SES San Francisco are:
- Driving Targeted Traffic to your Site: Cutting-Edge Link Building Tactics
- Social TV: Enhancing Your Social & Mobile Campaigns
- Innovative Branded Content Campaigns to Drive Engagement
Owned Media are the assets that you or your company controls. These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc.). If you’re interested in ways to optimize your site and social platforms for search engines, then this track is something you would be interested in. Sessions like the following will give you more insight into owned media.
- Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic
- Badass Blogging: Best Practices to Enhance your Customer Reach
- Mobile Trends – Responsive, Dynamic Serving, Mobile – Which Path is right for you?
Integrated Marketing brings all three of the above tracks together (paid + owned + and earned), so you can see how they can work synergistically. This track is a real win-win versus just focusing on SEO, PPC only, social media independently as in today’s world of digital, they must work together to provide robust integrated marketing campaign. Here are some topics that will be covered in the integrated track.
- Search Marketing Power Tools Set: SEO and PPC
- Developing an Integrated Social-Search Strategy
- From Strategy to Execution: Optimizing your Conversion Funnel
Business Intelligence is basically how marketers can make smart data-driven decisions. It’s all about tracking, attribution, proving return on investment (ROI). Even if you’re not big into analytics, learning about how data drives financial decisions within a campaign is very important, and something that everyone should be aware of. Sessions you can look forward to are:
- Beyond the Last Click: Smart Multi-Channel Attribution Modeling
- Beyond the “Like”: Social Media Tracking, Testing & Targeting
- Landing Page Optimization: Test, Analyze, Execute
Rapid-Fire Sessions at SES San Francisco
Another great thing that SES is doing this time around is short sessions. These short sessions are the two blocks right after lunch on day 1. They’re 30-minute sessions instead of the usual hour (2:15 to 2:45 and 2:50 to 3:20).
These sessions will be different because they only will have one speaker and the topics like Gamification: Driving User Engagement & Brand Awareness are brand new to the SES agenda.
The discussion panel track is another new event that’s happening in San Francisco. These will be interactive sessions where you, the audience, will help drive the conversation, asking your questions to the selected experts.
Gain key insights from panels on hot marketing topics including How to Determine Business Objectives with a Data-Driven Approach, The Marketing Cloud and its Implication for Marketers, and How to Prioritize Your Cross-Channel Marketing Spend.
Fantastic VIP Keynote Speakers
And the Pièce de résistance, which of course is always a great thing, SES Conference San Francisco has a rich history of providing some of the best and brightest keynote speakers. Past industry expert keynotes include Matt Cutts, Avinash Kaushik, and Jeffrey Hayzlett.
Register Now at the Lowest Rate
These are just a few of the great things that will be happening this year at SES San Francisco! Stay tuned over the coming weeks for much more info about what you can expect at the must-attend search and social marketing conference on the West Coast. Not only will there be educational tracks, but the networking opportunities are some of the best around.
And the best part? If you register today, you’ll get the lowest possible rate. So don’t wait, reserve your spot at SES San Francisco 2013. Hope to see you there!
This article was originally published on http://searchenginewatch.com/sew/news/2281108/ses-san-francisco-2013-revamped-5-new-tracks-discussion-panels-vip-keynote.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.
Google is giving advertisers new ways to target users on YouTube.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.