More NewsSignOn San Diego Could Join Yahoo

SignOn San Diego Could Join Yahoo

I had a great chat with Mark Davis, VP Strategy at San Diego Union Tribune this afternoon

I had a great chat with Mark Davis, VP Strategy at San Diego Union Tribune this afternoon. Following some significant interactive exec departures, Davis is heading up strategy for the publisher’s interactive operations (in addition to strategy for the overall business). He’s got a lot of decision making ahead of him, but one of those decisions may involve Yahoo’s newspaper consortium.

“We’re also looking at the Yahoo consortium,” Davis told me, stressing no deal has been signed. He wasn’t involved when Yahoo originally made its offer a couple years ago, so he couldn’t (or wouldn’t) say exactly what’s prevented the Union Tribune from joining the growing alliance in the past.

“I think that it’s just one of those things where in the initial negotiations with that…didn’t look right for us. It just sort of fell off the radar screen.” Now, he continued, “We took another look at it and said this may work for us.”

As newspapers struggle with plummeting print ad sales and slowing online ad growth, they need more online advertisers, pronto. Part of the attraction of partnering with Yahoo, Davis said, is the ability to increase local reach for advertisers through Yahoo inventory.

Related Articles

Survey: Nearly 50% of B2B marketers no longer work to a fixed budget

More News Survey: Nearly 50% of B2B marketers no longer work to a fixed budget

4m chloe
How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

5m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

6m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

1y Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts