Sites That Bring Surfers Back

The majority of the top Digital Media/Web sites ranked by loyalty are online proprietary areas and channels, according to Media Metrix.

The loyalty measure, or “Average Usage Days,” is a standard Media Metrix frequency measure defined as the average number of days a person returns to a Web site, channel, or application within a month. More than 30 percent of the Top 50 sites ranked by loyalty are online proprietary areas; of those, 75 percent are America Online channels.

The “Average User Day” metric provides media planners, Web sites, Web advertisers, and e-commerce marketers with a valuable measure of visitor loyalty and competitive intelligence by quantifying the average number of days that users return to a site during a reporting period.

Top 50 Digital Media Properties
Ranked by Average Usage Days Per User April 1999
Rank Digital Media/Site Average Usage Day/Visitor
(loyalty)
Unique Visitors
(000)
Total Digital Media and Web Sites 13.7 64,968
1. ICQ Application 11.8 9,343
2. AOL Buddy List 11.5 19,222
3. Pointcast Application 11.8 9,343
4. AOL Main Menu 9.8 19,819
5. AOL Instant Messenger Application 9.7 15,683
6. AOL E-mail 9.5 20,304
7. Juno Application 9.3 7,042
8. Prolaunch.com 8.9 711
9. Prodigy Classic Proprietary 7.6 600
10. MSN 6.7 565
11. Hotmail.com 6.6 11,638
12. Drudgereport.com 6.3 716
13. Sandbox.net 6.2 513
14. AOL Instant Message 5.9 13,846
15. Yahoo.com 5.7 30,893
15. Netscape.com 5.7 18,676
17. MSN.com 5.5 22,046
19. Bellsouth.net 5.2 856
19. Schwab.com 5.1 816
20. AOL Favorite Places 5.1 11,275
22. Pacbell.net 5.0 572
23. AOL Member Directory 4.9 9,214
23. AOL Channel – News 4.9 15,257
23. AOL Channel – Personal Finance 4.9 9,464
26. MSN Gaming Zone Application 4.8 613
26. ATT.net 4.8 3,595
26. Wellsfargo.com 4.8 740
26. Unitedmedia.com 4.8 504
30. Homepage.com 4.6 625
31. Netaddress.com 4.5 803
31. AOL Downloads/
Flash Sessions
4.5 13,914
33. ESPN 4.4 4,168
33. Planetdirect.com 4.4 692
33. Lotus.com 4.4 584
36. E*Trade 4.3 1,603
36. AOL Newsgroup 4.3 13,041
38. Honesty.com 4.1 897
39. Excite 4.0 15,312
39. ICQ.com 4.0 5,678
39. Money Central 4.0 2,418
42. Prodigy.net 3.8 1,723
42. Juno.com 3.8 1,099
42. Netzero.net 3.8 805
45. Greenfieldonline.com 3.7 1,042
45. AOL Channel – Teens 3.7 7,757
47. Compuserve.com 3.6 2,763
47. Washingtonpost.com 3.6 1,904
47. Intellicast.com 3.6 1,727
47. CNNfn.com 3.6 1,471
Source: Media Metrix

Notes: AOL Welcome Screen and AOL Goodbye Screen would be numbers 1 and 4. Digital Media includes users of the Web, proprietary online services, or other ad-supported digital applications such as email services and CD-ROM. Unique visitors is the actual number of total users who visited the Web site once in a given month. All unique visitors are unduplicated (only counted once) and are in thousands. Average user days are the average number of days the average person returns to a Web site, channel, or application within a month.

Related reading

pokemon go
Five tips to maximise the content ROI for every industry
hp
dominos
<