Skymalltravel.Com Picks K2 Design
Interactive agency K2 Design Inc. was selected by skymalltravel.com to create banneradvertising and direct e-mail marketing campaigns for the newly launchedbusiness travel Web site.
Interactive agency K2 Design Inc. was selected by skymalltravel.com to create banneradvertising and direct e-mail marketing campaigns for the newly launchedbusiness travel Web site.
Interactive agency K2 Design Inc. was selected by skymalltravel.com to create banner advertising and direct email marketing campaigns for the newly launched business travel Web site.
skymalltravel.com is a vertical portal from skymall.com inc. and its parent company SkyMall Inc. Billings were not disclosed.
As interactive agency of record, K2 has created several banners, including one utilizing Enliven technology, to help drive traffic to four of skymalltravel.com’s free services and to promote its “skymalltravel.com Frequent Flyer Miles Sweepstakes.” K2 is also responsible for media buying and placement. Initial buys include Go2.com, Weather.com, as well as the 24/7 and Click2Net networks.
K2 is also utilizing targeted direct email to promote and target the Sweepstakes to skymalltravel.com’s core market. E-mail will be directed to a qualified list of users who opt-in to receive promotional materials on a one-time only basis, the company said.
“The Web site was built with the intention of reaching business travelers who need additional travel resources on-the-spot, and characteristically, have no time or patience to browse through non-essential information,” said Sandy Goldman, vice president, business development at skymall.com. “K2 has put our brand in front of these results-oriented people in a way that engages them instantly and brings them directly to our promoted services.”
Other K2 clients include Arthur Andersen, NCR, Puerto Rico Convention Bureau, Sony Online Entertainment, Standard & Poor’s and VarsityBooks.com.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article