Smirnoff celebrates LGBT "voguing" subculture
Smirnoff is celebrating the flamboyant "voguing" subculture born from the LGBT community as part of its £4.5m "We're Open" brand campaign.
Smirnoff is celebrating the flamboyant “voguing” subculture born from the LGBT community as part of its £4.5m “We’re Open” brand campaign.
Emerging from Harlem in the 1980s as part catwalk, part mine, “voguing” was made famous with Madonna’s Vogue music video in 1990.
Smirnoff Europe invited influential dancers to a one-off “voguing” party in Stockholm in April and filmed the antics with the idea of exposing the phenomenon to a wider audience and to celebrate the scene’s LGBT roots and culture of acceptance.
Julie Bramham, marketing director at Smirnoff, told Marketing: “The celebration of subcultures is appropriate – this is only about celebration and inclusivity.”
https://www.youtube.com/watch?v=HF8qmot-1L8
