Snap Signs New Content, Advertising Partners

San Francisco-based Snap LLC, the Internet portal company from NBC and CNET, signed new content and advertising partnerships for a new, free portal service designed for higher-speed Internet users (formerly known by the code-name Snap “Cyclone”).

Snap.com for higher-speed users showcases multimedia content, search and navigation services.

The new service, which officially launched as preview version on Monday, will showcase all rich media types — video, audio, gaming, animation and telephony — built atop the Snap.com Internet directory and search service.

New content partners announced today include: A&E Television Networks’ HistoryChannel.com, Birdhouse Projects Inc., Film.com, Honkworm, House of Blues Digital, LAUNCH Media, The Mountain Zone, Pseudo Programs Inc. and World Wrestling Federation (WWF).

Charter advertisers include Bank of America, Staples.com, Tower Records and Toyota Motor Sales USA Inc.

These content partners and charter advertisers will 21 content and e-commerce partners that announced their participation last month, including: APB Online, Bloomberg, CMP Media’s TechWeb, CNBC/Dow Jones Business Video, CNET, INTERVU Inc., iVillage Inc., MSNBC, NBC Entertainment, Quokka Sports, Preview Travel, Resort Sports Network, RollingStone.com, SonicNet, Sony Online Entertainment, Spinner.com, Tower Records, UltimateTV, VideoSeeker, and WeatherLabs.

Snap today also entered a rich media search technology partnership with Inktomi Corp, which will provide the new service with proprietary search technology that empowers high-speed Internet users to find the best rich media resources on the Web.

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