Snapchat’s media platform, Discover, is here!

Snapchat’s highly anticipated media platform is finally here. The messaging app rolled out the new feature on Tuesday, named Discover, which will allow media companies to publish content for Snapchat users to consume. So far, major media companies collaborating include: VICE, Yahoo news, Daily Mail, National Geographic, and more.

Like when receiving pictures, users will have a limited amount of time to consume a piece of content put on Snapchat.  The introduction of Discover is the biggest step in the company’s evolution from an ephemeral messaging app to a major media platform.

 

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