Less than two weeks before the FIFA World Cup kicks off in Brazil, a new study shows that viewers will keep up with the soccer games on more than one device.
In its latest survey, YuMe, a provider of digital video brand advertising solutions, describes the 2014 World Cup as “The Ultimate Multi-Screen Event.” According to the results, watching soccer matches on multiple devices is important to 46 percent of respondents, and close to 60 percent think that watching on several screens will allow them to take in more games.
Image Credit: YuMe
In addition, 54 percent of soccer fans surveyed intend to watch online video of completed games.
The results also reveal that live-streaming will be popular across all devices. Respondents indicated that they will watch live games on computers (33 percent), tablets (22 percent), as well as on connected TVs (13 percent) and smartphone (11 percent).
The survey produced several other insights, including:
- Close to 80 percent of World Cup audiences will watch matches from either a bar, a friend’s home, or work.
- More than 60 percent of viewers intend to watch highlights on the computer, 23 percent will watch on a smartphone, and 25 percent on a tablet
The survey was conducted by market research platform Instant.ly, on behalf of YuMe. You can view all the findings in this infographic:
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more