StarMedia Network, an online network in Latin America focused on building a global community for Spanish- and Portuguese-speaking audiences, named Liz Sarachek as director of sales and strategic initiatives.
Sarachek will develop relationships with the U.S.-based advertising community looking to reach the Latin consumer through online channels.
The company said the position was created to enable StarMedia to meet the need for strategic online insight with regard to U.S.-based advertisers seeking to penetrate the Latin American Internet market.
Sarachek comes from Time Inc., where she most recently was responsible for opening a Latin America regional office for Fortune magazine. Prior to that, Sarachek worked with Dow Jones & Co. Inc. where she worked on global accounts with U.S. multi-national companies that advertised in both print and on pan- regional television in Latin America, Asia, and Europe.
StarMedia Network provides online information, entertainment, communications and retail services to a broad-based audience in Spanish and Portuguese. The network consists of interactive, community-oriented services and an array of channels.
The network offers free, in-language email services, a search engine that supports country-by-country, regional and worldwide searches in both Spanish and Portuguese, and an in-language guide to the Internet bundled with Netscape’s new Spanish and Portuguese language browsers.
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