As the Fourth of July quickly approaches, State Farm is reinforcing the importance of firework safety on Twitter. The company tweeted today to remind followers to review the national council on firework safety website, linking to the council’s site. Meanwhile, retailers like Glasses.com and Birchbox are promoting July 4 offers.
As everyone prepares for their 4th of July celebrations, keep in mind some firework safety tips. fireworksafety.com
— State Farm (@StateFarm) July 3, 2012
A Glasses.com Promoted Tweet pushes a 40 percent discount on lenses when consumers use the “July4” code.
— Glasses.com (@glassescom) July 2, 2012
And, as brick-and-mortar retailers use Twitter to remind followers that they’ll be closed in celebration of the national holiday, online sites are hoping consumers buy online during special Independence Day sales events. Beauty and lifestyle samples purveyor Birchbox aims to build its Facebook likes by promising a one-day July 4 sale if the firm reaches 150,000 likes. It currently has around 146,000.
Help us reach 150k Facebook fans by tomorrow and we’ll unlock a special 4th of July sale! We’re almost there! birch.ly/Lj8zSs
— birchbox (@birchbox) July 3, 2012
State Farm is also running a Promoted Tweet campaign to tout its work for charity through its World Series related Go To Bat Program, part of a partnership with Major League Baseball.
— State Farm (@StateFarm) June 26, 2012
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.