Stats of the week: the seismic growth of Pokémon Go
It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know.
The past week was all about Pokémon Go in the news, and it turned out to offer lots of discussion from many perspectives.
You don’t have to install it to be impressed by its popularity and even more, by the new marketing possibilities it may offer quite soon. Brands were quick to jump on the Pokémon Go bandwagon, although not all of them managed to achieve a relevant mention.
Here are the most interesting stats of the past week:
Brandwatch counted more than 4.5 million mentions of Pokémon Go across social media between the 4th and 10th of July, and 5,982,616,734 impressions.
The initial engagement was very encouraging for the game, as SensorTower counted an average of 33 minutes spent on Monday among iOS users.
This takes Pokémon Go ahead of Facebook, Snapchat, Twitter, and Instagram. At least until it dies down (if it ever does…).
Spredfast analysed the popularity of Pokémon Go on Twitter and this led to 20 million tweets in 6 days, with a growth of 3,759%!
According to SimilarWeb, 5.9% of all US Android users played Pokémon Go on July 11th, which leaves Twitter behind with just 4.1% of users.
Mobile gamers know that Candy Crush was until now the most successful game, with an engagement level that many other apps would envy.
However, Pokémon Go has managed to leave it behind, becoming the “biggest mobile game in U.S. history” counting 21 million daily active users on Monday.
It’s not surprising that searches for Pokémon Go skyrocketed in the past week and users had all sorts of questions about it.
Not many countries still have access to Pokémon Go and according to Google Trends, the most impatient ones to download it are Netherlands, Costa Rica, and Canada.
This doesn’t mean that there wasn’t a way for a user to download it, even if it wasn’t available yet in the particular country, and this can be proved by the global geo-tagged mentions of the game.
Niantic, the developer of Pokémon Go, couldn’t stay away from the Pokemon obsession, and that’s how its site nianticlabs.com numbered 1,171,000 visits on desktop and mobile web on July 11th, beating the site’s traffic for the whole month of June.
David Gibson predicts that Pokémon Go could bring as much as $4bn a year in sales, with the calculation being based on its early performance, but also the predicted profit coming from its worldwide release.
In order to better understand this projection, the extremely popular games Candy Crush and Clash of Clans led to annual sales of $1.5bn-$2bn, which means that Pokémon Go might break another (profitable) record this year.