Summer Hits to Entertainment and Movie Sites
The market share of visits to enteratainment and movie sites in June 2008 compared to June 2007.
Summer is movie season, but also a time when Web-users look for entertainment online through video and gaming sites. Hitwise identifies the top 10 sites for entertainment and those specific to movies.
Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.
| Top Entertainment Sites by Market Share, June 2007 and June 2008 (%) |
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|---|---|---|---|---|---|---|
| Property | June 2008 | Property | June 2007 | |||
| YouTube | 8.80 | YouTube | 7.94 | |||
| Pogo | 3.62 | Photobucket | 3.33 | |||
| Photobucket | 2.49 | Pogo | 2.67 | |||
| RuneScape | 1.97 | MySpaceTV | 2.32 | |||
| The Weather Channel | 1.94 | RuneScape | 1.78 | |||
| CNN.com | 1.50 | The Weather Channel | 1.60 | |||
| Yahoo Games | 1.44 | MSNBC | 1.38 | |||
| MSNBC | 1.37 | Yahoo Games | 1.38 | |||
| The Internet Movie Database | 1.13 | CNN.com | 1.31 | |||
| Webkinz | 1.09 | The Internet Movie Database | 1.14 | |||
| Source: Hitwise, 2008 | ||||||
| Top Movie Sites by Market Share, June 2007 and June 2008 (%) |
||||||
|---|---|---|---|---|---|---|
| Property | June 2008 | Property | June 2007 | |||
| The Internet Movie Database | 21.00 | The Internet Movie Database | 18.08 | |||
| Netflix | 8.82 | Netflix | 11.82 | |||
| Yahoo Movies | 8.13 | Blockbuster | 8.60 | |||
| Blockbuster | 5.37 | Yahoo Movies | 7.47 | |||
| Fandango | 4.88 | MSN Movies | 4.14 | |||
| MSN Movies | 3.99 | Fandango | 3.79 | |||
| Moviefone.com | 2.76 | Flixster | 2.79 | |||
| Zap2it | 1.76 | Moviefone.com | 2.70 | |||
| Cinemark | 1.65 | MovieTickets.com | 1.75 | |||
| Movies.com | 1.54 | Movies.com | 1.43 | |||
| Source: Hitwise, 2008 | ||||||
