Digital MarketingStrategiesSXSW 2013: Cruising Austin’s Roads With Chevrolet

SXSW 2013: Cruising Austin's Roads With Chevrolet

Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues.

Chevrolet is here at South by Southwest (SXSW) in full force this year, as the official ride of the festival.

Cruising around under the slogan “Find New Roads,” Chevy is giving festival-goers the opportunity to either “Catch A Chevy” or “Drive A Chevy” throughout the various SXSW venues dotted around Austin. Both services are complimentary.

“We understand that connectivity drives creativity, so we hope to fuel attendees’ overall experiences by providing ways to stay engaged while on-the-go at SXSW…We also want people to get into our cars and check them out first hand,” says Chris Perry, vice president, U.S., at Chevrolet marketing.

Chevrolet is providing a range of experiences throughout the entire SXSW festival. These include:

  • Catch A Chevy shuttle services using 50 SXSW Cruze Eco and Malibu vehicles.
  • Drive A Chevy test drives of the latest vehicles loaded with technology.
  • Find New Roads and Chevrolet Crossroads lounges for SXSWers to relax and recharge their devices.
  • Chevrolet Tweet House where celebs, social influencers, and SXSW attendees can come together to share knowledge, socialize, and party.

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