Digital MarketingStrategiesSXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as how it will work.

Earlier this week, Omnicom revealed that it was partnering with Instagram in a major advertising deal that is worth tens of millions of dollars (there have been contradicting reports about how much exactly). Spanning an initial one-year period, the partnership marks the photo-sharing platform’s first paid ad program.

But how will the partnership work? Who will control the ads? What about effectiveness measurement? ClickZ sat down with Jonathan Nelson, chief executive of Omnicom Digital, to find out the answers to the above questions and more. Watch the video below to hear what he had to say.

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