Earlier this week, Omnicom revealed that it was partnering with Instagram in a major advertising deal that is worth tens of millions of dollars (there have been contradicting reports about how much exactly). Spanning an initial one-year period, the partnership marks the photo-sharing platform’s first paid ad program.
But how will the partnership work? Who will control the ads? What about effectiveness measurement? ClickZ sat down with Jonathan Nelson, chief executive of Omnicom Digital, to find out the answers to the above questions and more. Watch the video below to hear what he had to say.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?