Earlier this week, Omnicom revealed that it was partnering with Instagram in a major advertising deal that is worth tens of millions of dollars (there have been contradicting reports about how much exactly). Spanning an initial one-year period, the partnership marks the photo-sharing platform’s first paid ad program.
But how will the partnership work? Who will control the ads? What about effectiveness measurement? ClickZ sat down with Jonathan Nelson, chief executive of Omnicom Digital, to find out the answers to the above questions and more. Watch the video below to hear what he had to say.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.