Earlier this week, Omnicom revealed that it was partnering with Instagram in a major advertising deal that is worth tens of millions of dollars (there have been contradicting reports about how much exactly). Spanning an initial one-year period, the partnership marks the photo-sharing platform’s first paid ad program.
But how will the partnership work? Who will control the ads? What about effectiveness measurement? ClickZ sat down with Jonathan Nelson, chief executive of Omnicom Digital, to find out the answers to the above questions and more. Watch the video below to hear what he had to say.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest videos?