MarketingCPGSXSWi Video: Pepsi’s Shiv Singh on Geo-Social

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game.

Austin, Texas — Pepsi’s “Refresh Everything” social campaign has certainly caught the attention of marketers and consumers in the last two years. But hiring social media strategist Shiv Singh away from digital shop Razorfish in mid-2010 was another clear signal that the beverages/snacks company was serious about interactive marketing.

Since his arrival as head of digital for PepsiCo Beverages North America, the company’s digital activity has been on the upswing, with an emphasis on mobile. Singh and his team have worked with Foursquare and Stickybits in the geo-social realm, while partnering with Facebook to insert the “like” button into display ads across publisher networks.

In the video interview below, shot in slightly windy conditions in the “Pepsi Max Lot” near the SXSWi convention center, Singh riffs on what his firm has been able to accomplish while offering predictions for the future:

Related Articles

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

CPG Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

7y Christopher Heine
PepsiCo Talks Social After Soda Brand's Fall to Third Place

CPG PepsiCo Talks Social After Soda Brand's Fall to Third Place

7y Christopher Heine
Pepsi Returns to Super Bowl With User Generated Ads

CPG Pepsi Returns to Super Bowl With User Generated Ads

7y Jack Marshall
Pepsi Re-Ups 'Refresh,' Extends Project Overseas

CPG Pepsi Re-Ups 'Refresh,' Extends Project Overseas

7y Jack Marshall