Current TV and T-Mobile are teaming up again to challenge the cable channel’s viewers to send in video ads online, promoting the wireless company’s products. The two companies previously ran a contest for viewers to send in potential ads promoting T-Mobile’s “Fav 5” campaign where winning submissions were voted for online and eventually broadcast on-air. The latest contest centers on T-Mobile’s Sidekick LX device, and closes on February 25, 2008. Current has run several Viewer-Created Ad Messages (VCAM) Assignments since it was launched in 2005.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more