T-Mobile Back on Current TV for VCAMs

CurrentTV.jpgCurrent TV and T-Mobile are teaming up again to challenge the cable channel’s viewers to send in video ads online, promoting the wireless company’s products. The two companies previously ran a contest for viewers to send in potential ads promoting T-Mobile’s “Fav 5” campaign where winning submissions were voted for online and eventually broadcast on-air. The latest contest centers on T-Mobile’s Sidekick LX device, and closes on February 25, 2008. Current has run several Viewer-Created Ad Messages (VCAM) Assignments since it was launched in 2005.

Related reading

Creative concept of a human brain made of drugs, pills and colorful rubber bands as a memory illustration.
thinkstockphotos-490133734-360x270
machinelearning-360x270
phone-image
<