Tuomas Peltoniemi, head of digital at TBWADigital Arts Network (DAN) Singapore, is optimistic that 2014 will be the year of data.
In this video interview, he explains how data and insights could be used to power creativity, as well as three trends that are important for 2014 from an agency point of view.
Influencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental.
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.