More NewsThe Further Adventures of Pud

The Further Adventures of Pud

Philip "Pud" Kaplan, former steward of FuckedCompany.com, is stepping down as CEO of blog ad marketplace AdBrite to make room for a "hardcore business guy." CNET had a story on it today painting Kaplan as a partying bungler sneered out of the room by the company's board

Philip “Pud” Kaplan, former steward of FuckedCompany.com, is stepping down as CEO of blog ad marketplace AdBrite to make room for a “hardcore business guy.”

CNET had a story on it today painting Kaplan as a partying bungler sneered out of the room by the company’s board. That’s off-base he says, and I’d have to agree given that he remains chairman and will continue with the company in a product management role.

He told me in an email today, “I’m not going anywhere. AdBrite had huge growth over the past six months and I wanted a hardcore business guy with experience & success to work here.”

Taking over as CEO is Iggy Fanlo, former president of Shopping.com.

I wrote a feature last year comparing Kaplan with John Battelle, who runs a very different blog ad network. The two men have oddly parallel histories with digital media. They’re like inverted reflections of one another.

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