Needless to say, social media has evolved rapidly over the last ten to fifteen years.
From early sites like six degrees to once big but now almost irrelevant sites like MySpace and Bebo, and finally today’s dominant players like Facebook and Twitter, social has had a massive influence on how the web and online business has developed.
Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?
Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for customer service and social listening; but many completely fail at Facebook marketing.