Needless to say, social media has evolved rapidly over the last ten to fifteen years.
From early sites like six degrees to once big but now almost irrelevant sites like MySpace and Bebo, and finally today’s dominant players like Facebook and Twitter, social has had a massive influence on how the web and online business has developed.
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
So what makes content go viral? And what makes people participate in these phenomena?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.