Product / Advertiser: Jack Daniel’s Tennessee Honey
Product / Advertiser: JetBlue
Publisher: Los Angeles Times
Product / Advertiser: Call of Duty: Modern Warfare 3
Publisher: New York Times
Product / Advertiser: Home Depot
Product / Advertiser: Keystone Light
Product / Advertiser: Yahoo Mail
Product / Advertiser: State Farm
Product / Advertiser: Virgin Mobile
Advertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly places is through whitelisting. But as more and more brands turn to whitelisting, some are talking about the impact this will have.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them to.
Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era of marketing which both advertisers and end-users will benefit from.