A look at some ad executions from around the web last week. Highlights include the Mini making front page news on The Onion, Yahoo’s Sports page doubling as a shower curtain, and a full-page takeover on Wired.com to promote the Blu-Ray release of Tron Legacy.
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Product / Advertiser: Mini
Product / Advertiser: Dove Men+Care
Publisher: Yahoo Sports
Product / Advertiser: Tron
Product / Advertiser: Extreme Couponing (TLC)
Product / Advertiser: Chrysler
Product / Advertiser: Workaholics
Product / Advertiser: MSN
Product / Advertiser: HOP
Product / Advertiser: TD Ameritrade
Vertical: Financial Services
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
Programmatic is a game-changing technology in the advertising industry.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story.