A look at some ad executions from around the web last week. Highlights include the Mini making front page news on The Onion, Yahoo’s Sports page doubling as a shower curtain, and a full-page takeover on Wired.com to promote the Blu-Ray release of Tron Legacy.
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Product / Advertiser: Mini
Product / Advertiser: Dove Men+Care
Publisher: Yahoo Sports
Product / Advertiser: Tron
Product / Advertiser: Extreme Couponing (TLC)
Product / Advertiser: Chrysler
Product / Advertiser: Workaholics
Product / Advertiser: MSN
Product / Advertiser: HOP
Product / Advertiser: TD Ameritrade
Vertical: Financial Services
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
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