Tim Hanlon Joins Lexicon Branding as Head of NY Office
Location will help service new and existing clients in the region such as American Express, Cadbury and AT&T.
Location will help service new and existing clients in the region such as American Express, Cadbury and AT&T.
Tim Hanlon has joined Lexicon Branding as the general manager of its new New York office.
According to Lexicon, the new location will help service new and existing clients in the region such as Colgate, American Express, Cadbury and AT&T.
Hanlon – who has no relation to the former Starcom and Publicis marketing exec of the same name – cited Lexicon’s work for clients like BlackBerry, OnStar, Dasani, Swiffer and Febreze. He noted Febreze and Swiffer created new cleaning categories when they emerged on the market.
“I was struck by the way they go about naming brands,” Hanlon said. “Lexicon is famous for creating names that create categories.”
Hanlon will lead business development and manage many East Coast clients. Lexicon serves clients in a range of industries including high tech, beverages, automotive and pharma. Hanlon said beauty and fashion is a potential growth area.
Prior to Lexicon, Hanlon was EVP and managing director at Aspen Marketing Services, where he worked on campaigns for AirTran Airways, Georgia-Pacific and Kraft Foods. He has also worked at Bozell Worldwide and Saatchi & Saatchi, Priceline Perfect YardSale, LifeMinders and WiseNut. He also spent two years managing press relations for former Secretary of State Colin Powell and America’s Promise.
Hanlon is beginning to staff the New York office now. There are currently two employees. Lexicon also has offices in London and Sausalito, Calif.
Correction: An earlier version of this story mistakenly reported that Hanlon worked for Publicis’s Denuo digital consulting practice. Denuo did indeed employ a Tim Hanlon, but other than their identically spelled name the two men have nothing to do with each other. The other Tim Hanlon now works for strategy firm Catalyst S+F, where he was hired last month.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article