Tim Hanlon has joined Lexicon Branding as the general manager of its new New York office.
According to Lexicon, the new location will help service new and existing clients in the region such as Colgate, American Express, Cadbury and AT&T.
Hanlon – who has no relation to the former Starcom and Publicis marketing exec of the same name – cited Lexicon’s work for clients like BlackBerry, OnStar, Dasani, Swiffer and Febreze. He noted Febreze and Swiffer created new cleaning categories when they emerged on the market.
“I was struck by the way they go about naming brands,” Hanlon said. “Lexicon is famous for creating names that create categories.”
Hanlon will lead business development and manage many East Coast clients. Lexicon serves clients in a range of industries including high tech, beverages, automotive and pharma. Hanlon said beauty and fashion is a potential growth area.
Prior to Lexicon, Hanlon was EVP and managing director at Aspen Marketing Services, where he worked on campaigns for AirTran Airways, Georgia-Pacific and Kraft Foods. He has also worked at Bozell Worldwide and Saatchi & Saatchi, Priceline Perfect YardSale, LifeMinders and WiseNut. He also spent two years managing press relations for former Secretary of State Colin Powell and America’s Promise.
Hanlon is beginning to staff the New York office now. There are currently two employees. Lexicon also has offices in London and Sausalito, Calif.
Correction: An earlier version of this story mistakenly reported that Hanlon worked for Publicis’s Denuo digital consulting practice. Denuo did indeed employ a Tim Hanlon, but other than their identically spelled name the two men have nothing to do with each other. The other Tim Hanlon now works for strategy firm Catalyst S+F, where he was hired last month.
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