Top 10 Gaining U.S. Web Properties and Categories, November 2007
Retail took over traffic as the holiday shopping season commenced in November.
Retail took over traffic as the holiday shopping season commenced in November.
Traffic to Black Friday site BFads.net increased more than elevenfold in November over the previous month. Data from ComScore Media Metrix show a jump in retail properties and gift-related categories.
Top 10 Gaining Properties, October and November 2007 | ||||
---|---|---|---|---|
Property | October 2007 (000) | November 2007 (000) | Change (%) | Rank by Unique Visitors |
Total Internet : Total Audience | 182,206 | 182,362 | 0 | N/A |
BFads.net | 429 | 4,910 | 1,045 | 209 |
Source Interlink Companies | 653 | 6,245 | 856 | 165 |
Northpole.com | 1,826 | 9,216 | 405 | 108 |
OfficeMax | 2,082 | 5,687 | 173 | 183 |
AreaConnect.com | 1,707 | 4,650 | 172 | 222 |
Toysrus Sites | 8,673 | 16,244 | 87 | 54 |
RegistryDefender.com | 3,523 | 6,193 | 76 | 167 |
Circuit City Stores, Inc. | 10,754 | 18,268 | 70 | 43 |
Overstock.com | 10,354 | 17,478 | 69 | 47 |
Best Buy Sites | 15,309 | 24,807 | 62 | 27 |
Notes: 1. Ranked by percentage of change in U.S. unique visitors. 2. Rankings based on the top 250 properties in June 2007 |
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Source: comScore Media Metrix, 2007 |
Visits to sites within the toy category spiked 32 percent in November, over October traffic. Category sites benefiting from holiday traffic include Toys’R Us (16.2 million visitors); KB Toys (four million visitors); and Barbie (3.6 million visitors).
Top 10 Gaining Categories, October and November 2007 | ||||
---|---|---|---|---|
Property | October 2007 (000) | November 2007 (000) | Change (%) | |
Total Internet : Total Audience | 182,206 | 182,362 | 0 | |
Toys | 23,618 | 31,076 | 32 | |
Coupons | 20,341 | 25,777 | 27 | |
Department Stores | 62,759 | 77,638 | 24 | |
Consumer Goods | 23,558 | 29,100 | 24 | |
Jewelry/Luxury Goods/Accessories | 16,462 | 19,688 | 20 | |
Retail – Sports/Outdoor | 27,045 | 32,244 | 19 | |
Consumer Electronics | 50,131 | 59,353 | 18 | |
E-cards | 33,829 | 39,725 | 17 | |
Retail – Mall | 30,806 | 35,346 | 15 | |
Retail – Movies | 23,643 | 27,083 | 15 | |
Source: comScore Media Metrix, 2007 |
Prior to shopping, 25.8 million unique visitors went to coupon category sites in search of deals, lifting the category 27 percent over the previous month’s level. Black Friday promotion sites such as BlackFriday.info (3.3 million visitors) and BFAds.net (5 million visitors) garnered traffic. Other sites capitalized on the Cyber Monday phenomenon. CyberMonday.com received 809,000 unique visitors in November, close to 3,000 percent over previous reporting.
ComScore audience measurement data report on media usage, visitor demographics, and online buying power for home, work, and university audiences across U.S. and worldwide Internet audiences.