Top 10 Local Markets online, April 2007

Local markets aren’t created equally. Nielsen//NetRatings tracks the top 10 markets by time spent online and unique visitors for the month of April.

The data are part of the MegaView local set. Nielsen//NetRatings uses a random-digit-dial panel and metering technology to report audience measurement and advanced tracking.


Top U.S. Local Markets by Time per Visitor, April 2007
Local Market Time per Visitor (hh:mm:ss) Unique Visitors (000)
Youngstown 37:30:29 293
Mobile-Pensacola (Ft. Walt) 36:03:50 603
Paducah-Cape Girard-Harsbg 35:37:08 480
Burlington-Plattsburgh 31:33:00 382
Jacksonville 30:33:06 642
Ft. Wayne 30:04:50 270
Oklahoma City 29:25:25 601
Des Moines-Ames 29:21:01 796
Portland, OR 28:46:01 1,767
Austin 28:40:05 820
Source: Nielsen//NetRatings, 2007


Top U.S. Local Markets by Unique Visitors, April 2007
Local Market Unique Visitors (000) Page Views (000) Reach (%) Pages per Visitor Time per Visitor (hh:mm:ss) Sessions per Visitor
New York 10,920 40,705,775 7.53 3,728 26:52:23 68
Los Angeles 8,594 27,334,661 5.92 3,181 23:44:44 62
Chicago 4,534 16,764,497 3.12 3,698 25:20:08 65
Atlanta 3,831 15,134,988 2.64 3,951 27:14:01 63
Philadelphia 3,792 11,725,181 2.61 3,092 24:43:09 63
San Francisco-Oak-San Jose 3,360 13,423,042 2.32 3,995 26:00:43 66
Washington, DC(Hagrstwn) 3,295 10,860,642 2.27 3,296 25:00:40 60
Dallas-FT. Worth 3,250 9,677,935 2.24 2,977 23:34:36 63
Boston (Manchester) 3,192 10,912,979 2.20 3,419 24:20:49 63
Houston 3,090 9,147,958 2.13 2,960 23:00:32 64
Source: Nielsen//NetRatings, 2007

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