The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,
|4||TD Ameritrade: online||20,646.2||Fin|
|5||TD Ameritrade: consumer services||19,260.2||Fin|
|9||Norwegian Cruise Line||8,512.5||T/H|
|12||E-Trade Financial: consumer services||6,822.2||Fin|
|13||Sprint: wireless service||6,728.8||Tech|
|15||Scottrade Stock Brokerage: consumer services||6,361.7||Fin|
|16||Fidelity Brokerage Services: consumer services||5,869.4||Fin|
|17||Acura TL: passenger auto||5,448.2||Auto|
|19||University of Phoenix: online||4,999.1||Edu|
|21||Fisher Investments: consumer services||4,458.0||Fin|
|23||Holland America Line||3,852.5||T/H|
|24||Nissan Altima: passenger auto||3,790.4||Auto|
|25||Eisai Co. Ltd.: Aricept||3,672.7||H/F|
|26||Capital One: Orbitz Visa||3,662.7||Fin|
|27||AT&T: wireless service||3,264.5||Tech|
|32||Quicken Loans: consumer services||2,908.1||Fin|
|35||Citysearch.com: City Guides||2,766.5||M/E|
|36||IBM: business services||2,749.0||Tech|
|39||Bank of America: consumer checking||2,421.0||Fin|
|40||DreamWorks Pictures: “Hotel for Dogs”||2,368.0||M/E|
|41||State Farm Mutual Automobile Insurance||2,223.4||Fin|
|42||Ford Flex: crossover utility vehicle||2,204.2||Auto|
|44||Kellogg’s: Apple Jacks||2,110.3||CPG|
|47||Jewel Quest Mysteries||1,876.9||M/E|
|50||Toyota Tundra: truck||1,818.0||Auto|
|Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality|
|View: Top 50 Internet Advertisers in December 2008|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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