StatsAd Industry MetricsTop 50 Advertisers by Media Value in January 2009

Top 50 Advertisers by Media Value in January 2009

Rankings of the top 50 Internet advertisers by media value in January 2009.

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
January 2009
Position Advertiser Media Value
($000)
Sector
1 Scottrade: online 35,143.0 Fin
2 Target.com 26,143.1 Ret
3 MyGoods Store 24,406.7 Ret
4 TD Ameritrade: online 20,646.2 Fin
5 TD Ameritrade: consumer services 19,260.2 Fin
6 Netflix 16,847.2 M/E
7 Classmates.com 15,422.3 M/E
8 SquareTrade 13,900.0 Ret
9 Norwegian Cruise Line 8,512.5 T/H
10 FreeScore.com 7,293.0 Fin
11 Investopedia ULC 7,034.7 Misc
12 E-Trade Financial: consumer services 6,822.2 Fin
13 Sprint: wireless service 6,728.8 Tech
14 Lexapro 6,555.3 Tech
15 Scottrade Stock Brokerage: consumer services 6,361.7 Fin
16 Fidelity Brokerage Services: consumer services 5,869.4 Fin
17 Acura TL: passenger auto 5,448.2 Auto
18 Deepbox 5,160.2 Tech
19 University of Phoenix: online 4,999.1 Edu
20 FindTheRightSchool 4,681.6 Edu
21 Fisher Investments: consumer services 4,458.0 Fin
22 Ad Council 3,998.6 Misc
23 Holland America Line 3,852.5 T/H
24 Nissan Altima: passenger auto 3,790.4 Auto
25 Eisai Co. Ltd.: Aricept 3,672.7 H/F
26 Capital One: Orbitz Visa 3,662.7 Fin
27 AT&T: wireless service 3,264.5 Tech
28 Nutrisystem 3,156.6 H/F
29 Pfizer: Chantix 3,077.5 H/F
30 Wal-Mart 3,054.8 Ret
31 Sharp: Aquos 3,010.0 Ret
32 Quicken Loans: consumer services 2,908.1 Fin
33 LowerMyBills.com 2,887.0 Fin
34 Vendio Services 2,780.0 Tech
35 Citysearch.com: City Guides 2,766.5 M/E
36 IBM: business services 2,749.0 Tech
37 Degrees.info 2,629.3 Edu
38 Wendy’s 2,569.2 Ret
39 Bank of America: consumer checking 2,421.0 Fin
40 DreamWorks Pictures: “Hotel for Dogs” 2,368.0 M/E
41 State Farm Mutual Automobile Insurance 2,223.4 Fin
42 Ford Flex: crossover utility vehicle 2,204.2 Auto
43 EarnMyDegree.com 2,163.8 Edu
44 Kellogg’s: Apple Jacks 2,110.3 CPG
45 ShareBuilder.com 2,014.2 Fin
46 Popular Screensavers 1,993.0 Tech
47 Jewel Quest Mysteries 1,876.9 M/E
48 RateMarketplace.com 1,846.4 Fin
49 Intuit: TurboTax 1,838.2 Tech
50 Toyota Tundra: truck 1,818.0 Auto
GRAND TOTAL $330,400
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in December 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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