Top 50 Advertisers by Media Value in March 2009
Rankings of the top 50 Internet advertisers by media value in March 2009.
Rankings of the top 50 Internet advertisers by media value in March 2009.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
Top 50 Internet Advertisers by Media Value, March 2009 |
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Position | Advertiser | Media Value ($000) |
Sector |
1 | Scottrade: online | 54,557.6 | Fin |
2 | Sprint: wireless service | 30,250.6 | Tech |
3 | TD Ameritrade Brokerage: online | 28,762.6 | Fin |
4 | Scottrade Stock Brokerage: consumer services | 25,681.5 | Fin |
5 | E-Trade Financial: online | 21,050.8 | Fin |
6 | TD Ameritrade Brokerage: consumer services | 20,435.1 | Fin |
7 | Symantec: Norton Internet Security 2009 | 17,350.6 | Tech |
8 | Verizon: wireless service | 15,050.2 | Tech |
9 | E-Trade Financial: consumer services | 14,772.4 | Fin |
10 | Classmates.com | 13,736.9 | M/E |
11 | Netflix | 13,615.0 | M/E |
12 | FreeScore.com | 11,423.5 | Fin |
13 | LowerMyBills.com | 10,410.6 | Fin |
14 | American Petroleum Institute: Energy Tomorrow | 10,167.2 | Misc |
15 | VactionsToGo.com | 10,000.9 | T/H |
16 | Ad Council | 9,467.1 | Misc |
17 | AT&T: wireless service | 9,155.9 | Tech |
18 | Nivea For Men: skincare products | 8,912.0 | CPG |
19 | Sprint: Everything Data Family Plans | 8,555.6 | Tech |
20 | Infiniti G: passenger auto | 8,450.9 | Auto |
21 | Target.com | 8,056.1 | Ret |
22 | Monster | 7,857.5 | Class |
23 | Nutrisystem Inc. | 7,213.5 | H/F |
24 | ShareBuilder.com | 6,641.2 | Fin |
25 | Bank of America: consumer checking | 6,465.7 | Fin |
26 | FRS | 6,218.5 | H/F |
27 | University of Phoenix: online | 6,040.7 | Edu |
28 | Weight Watchers Online | 5,193.5 | H/F |
29 | University of Phoenix | 5,125.7 | Edu |
30 | Fidelity Brokerage Services: consumer services | 5,015.5 | Fin |
31 | Classes USA Inc. | 5,011.0 | Edu |
32 | MB Trading Futures Inc. | 4,976.9 | Fin |
33 | eBay | 4,708.7 | Ret |
34 | Quicken Loans: consumer services | 4,683.1 | Fin |
35 | Visa | 4,663.1 | Fin |
36 | FindTheRightSchool | 4,592.9 | Edu |
37 | Best Western International Inc. | 4,561.5 | T/H |
38 | LendingTree | 4,374.3 | Fin |
39 | Lenovo: Thinkpad | 4,298.2 | Ret |
40 | Degrees.info | 4,283.7 | Edu |
41 | Purina FortiFlora | 3,963.9 | CPG |
42 | Verizon FiOS TV | 3,903.2 | M/E |
43 | Univsion.com | 3,879.6 | M/E |
44 | Kohl’s | 3,855.8 | Ret |
45 | Ancestry.com | 3,774.3 | Misc |
46 | Encore Wynn Las Vegas | 3,583.4 | T/H |
47 | Nivea For Men: shaving products | 3,477.2 | CPG |
48 | CVS/pharmacy Photo Center | 3,291.5 | Ret |
49 | Schering Corp.: Nasonex | 3,289.0 | H/F |
50 | Toyota Venza: crossover utility vehicle | 3,258.2 | Auto |
GRAND TOTAL | $488,064 | ||
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
View: Top 50 Internet Advertisers in February 2009 |
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.