Top Social Networking Sites in May 2008

Professional network site LinkedIn made headlines this month when it received $53 million from investors. Of the top social network sites, LinkedIn saw the biggest percentage year-over-year increase in unique visitors, according to data from audience measurement firm comScore. Meanwhile, MySpace and Facebook continue to get lots of attention, too, from marketers who are trying to figure out the best approach for establishing a relationship with social network members — without alienating them. Here are the top social networking sites tracked by comScore.

Top Social Networking Sites by Unique Visitors, May 2008
Property May 2007 (000) May 2008 (000) Change (%)
Total Internet audience 177,487 190,858 8
Social networking audience N/A 131,808 N/A
MySpace.com 68,939 73,691 7
Facebook 26,649 35,594 34
Flickr 8,447 17,021 101
Classmates Online 12,103 14,867 23
Reunion.com 6,344 11,249 77
Windows Live Spaces 7,998 8,602 8
AIM Profiles N/A 8,210 N/A
freewebs 6,211 7,941 28
Vlaze Media Networks N/A 7,162 N/A
Webshots N/A 6,666 N/A
Digg 3,334 6,321 90
AOL Hometown N/A 6,231 N/A
imeem N/A 6,097 N/A
Yahoo Groups 6,607 5,964 -10
Yahoo Buzz N/A 5,786 N/A
Buzznet 3,188 5,427 70
Angelfire 7,004 5,096 -27
Bebo 3,711 4,948 33
AOL Community N/A 4,235 N/A
LinkedIn 1,652 3,933 138
deviantART 3,465 3,914 13
Kaboodle N/A 3,878 N/A
Propeller N/A 3,515 N/A
hi5 2,502 3,433 37
MSN Groups 4,024 3,086 -23
Notes:
1. ComScore audience measurement data report on media usage, visitor demographics, and online buying power for home, work, and university audiences across U.S. and worldwide Internet audiences.
2. Data exclude blogging sites.
Source: comScore, 2008

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