Below, the top 20 U.S. online ad providers ranked by reach. Data are provided by comScore.
|Top 20 U.S. Online Ad Providers by Reach, May 2011 (U.S., Home and Work)|
|Unique Audience (000)||Reach (%)|
|Google Ad Network*||199,648||92.3|
|Yahoo Network Plus*||184,094||85.1|
|Turn Media Platform*||176,023||81.4|
|24/7 Real Media Global Web Alliance*||167,019||77.2|
|Microsoft Media Network*||142,159||65.7|
|Fox Audience Network*||140,188||64.8|
Source: comScore 2011
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with ... read more
Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking ... read more