Top U.S. Parent Companies and Stickiest Brands on the Web, April 2008

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sties.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, April 2008
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Google 128,188 1:46:39
Microsoft 122,059 2:17:01
Yahoo 117,065 3:08:40
Time Warner 105,566 3:40:04
News Corp. Online 76,453 1:49:21
eBay 67,047 1:52:41
InterActiveCorp 64,098 0:21:27
Wikimedia Foundation 56,259 0:17:51
Amazon 55,677 0:26:30
Walt Disney Internet Group 49,721 0:43:05
New York Times Co. 49,313 0:18:59
Apple Computer 48,792 1:08:48
Landmark Communications 42,642 0:25:45
AT&T Inc. 39,803 0:38:37
E.W. Scripps Co. 35,753 0:09:35
RealNetworks, Inc. 33,821 0:33:56
CNET Networks 31,394 0:07:46
Viacom Digital 30,648 0:33:29
General Electric 29,398 0:10:05
CBS Corporation 26,526 0:26:13
Wal-Mart Stores 26,437 0:12:55
Verizon Communications 26,339 0:34:09
Comcast Corp. 25,917 1:02:20
Gannett 25,520 0:18:02
U.S. Dept. of the Treasury 25,437 0:18:51
Source: Nielsen Online, 2008

Top 10 Stickiest Brands at Home and Work, April 2008
Brand Unique Audience (000) Time Per Person (hr:min:sec)
Electronic Arts Online 11,957 8:54:25
PokerStars.com* 1,399 8:49:06
SingleClick Systems* 452 8:08:31
FullTiltPoker.com* 1,531 4:46:01
Juno Online Services 3,568 4:18:01
Fanfiction.net* 1,060 4:07:56
AOL Media Network 90,565 3:51:06
King.com* 860 3:18:44
Yahoo 115,824 3:09:22
Carnival 1,669 2:39:59
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

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