Top U.S. Parent Companies and Stickiest Brands on the Web, August 2008

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, August 2008
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 131,186 2:03:08
Microsoft 124,271 2:27:31
Yahoo 118,580 3:22:41
Time Warner (division) 100,221 3:24:30
News Corp. Online 79,871 1:51:40
InterActiveCorp 67,805 0:21:13
eBay 64,177 1:52:13
Amazon 54,819 0:27:03
Wikimedia Foundation 53,471 0:21:26
Walt Disney Internet Group 50,775 0:55:51
Turner Network (division) 49,221 0:39:25
Apple Computer 48,766 1:10:42
New York Times Company 48,757 0:17:25
CBS Corp. 48,464 0:20:20
Landmark Communications 45,798 0:26:05
AT&T Inc. 42,334 0:40:16
Facebook 38,268 1:40:01
E.W. Scripps Co. 35,487 0:08:33
Glam Media 33,571 0:18:31
RealNetworks Inc. 33,015 0:30:21
Viacom Digital 31,215 0:49:36
craigslist 29,871 1:17:09
Comcast Corp. 29,082 1:03:32
Verizon Communications 29,064 0:38:32
General Electric 28,731 0:11:00
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network�¢ï¿½ï¿½s audience.
Source: Nielsen Online, 2008

Top 10 Stickiest Brands at Home and Work, August 2008
Brand Unique Audience (000) Time per Person (hr:min:sec)
PokerStars.com* 1,604 9:56:34
Electronic Arts Online 12,739 9:24:03
SingleClick Systems* 617 8:07:55
Fanfiction.net 1,086 8:04:05
FullTiltPoker.com* 1,806 8:01:49
OneManga.com* 787 7:19:33
Plentyoffish Media* 1,563 4:26:01
Juno Online Services 3,335 4:02:49
Roblox* 479 4:00:08
AOL Media Network 93,070 3:33:46
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

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