StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, December 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, December 2008

A look at the brands that get visitors and keep users engaged the longest both at home and work.

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, December 2008
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 133,854 2:02:03
Microsoft 125,826 2:24:00
Yahoo 117,821 3:11:49
AOL 86,080 3:41:02
News Corp. Online 78,081 1:29:19
eBay 68,272 1:38:32
Amazon.com 67,362 0:36:39
InterActiveCorp 63,493 0:19:08
Apple Computer 56,881 1:25:49
Facebook 55,217 2:07:58
Wikimedia Foundation 53,668 0:18:12
CBS Corporation 51,672 0:20:44
New York Times Company 50,828 0:18:07
Walt Disney Internet Group 49,495 0:37:42
Turner Network (Division) 47,483 0:37:49
Glam Media 45,300 0:16:26
AT&T Inc. 43,614 0:34:08
Wal-Mart Stores 42,214 0:19:37
Landmark Communications 41,723 0:27:43
Scripps Networks Interactive 40,958 0:07:54
Target Corp. 37,194 0:11:36
RealNetworks 33,850 0:39:18
Viacom Digital 31,805 0:38:22
Time Warner (division*) 30,036 0:19:21
General Electric 29,189 0:11:55
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: Nielsen Online, 2009
Top 10 Stickiest Brands at Home and Work, December 2008
Brand Unique Audience (000) Time per Person (hr:min:sec)
Electronic Arts Online 13,494 8:26:57
Fanfiction.net* 1,022 5:32:18
FullTiltPoker.com* 1,104 4:59:42
PokerStars.com* 1,981 4:38:39
Juno Online Services 3,532 3:57:08
AOL Media Network 86,080 3:41:02
Yahoo 116,906 3:12:05
RealVNC 1,100 2:45:20
Videolan 2,100 2:45:07
Slingo* 753 2:22:56
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2009

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