StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, July 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008

A look at the brands that get visitors and keep users engaged the longest both at home and work.

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen online uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies/Divisions at Home and Work, July 2008
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 129,090 1:58:21
Microsoft 122,321 2:16:47
Yahoo 117,885 3:31:30
Time Warner (division) 100,448 3:28:40
News Corp. Online 80,820 1:58:57
InterActiveCorp 67,552 0:19:34
eBay 67,513 1:43:50
Amazon 54,154 0:28:32
Wikimedia Foundation 52,224 0:20:45
Apple Computer 50,694 1:12:10
Walt Disney Internet Group 50,672 0:46:45
New York Times Company 50,234 0:17:58
CBS Corporation 48,567 0:20:06
Turner Network (division) 45,128 0:39:57
Landmark Communications 43,109 0:31:18
AT&T Inc. 41,000 0:41:32
E.W. Scripps Company 34,527 0:09:52
Facebook 34,362 1:29:39
Glam Media 32,573 0:14:15
RealNetworks Inc. 32,041 0:34:00
Comcast Corp. 31,203 1:04:45
Viacom Digital 30,996 0:42:36
Verizon Communications 30,614 0:34:34
craigslist 30,237 1:13:17
Wal-Mart stores 29,181 0:13:03
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network�s audience.
Source: Nielsen Online, 2008
Top 10 Stickiest Brands at Home and Work, July 2008
Brand Unique Audience (000) Time per Person (hr:min:sec)
Electronic Arts 12,109 10:24:05
Travian.com* 651 8:21:45
PokerStars.com* 1,411 8:11:04
FullTiltPoker.com* 1,484 7:59:47
SingleClick Systems* 614 7:36:21
Plentyoffish Media* 1,413 6:31:51
Fanfiction.net* 1,294 5:24:09
Juno Online Services 3,182 4:41:35
AOL Media Network 91,776 3:40:40
Yahoo 116,178 3:33:00
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

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