StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, June 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008

A look at the brands that get visitors and keep users engaged the longest both at home and work.

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, June 2008
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 128,029 1:50:16
Microsoft 123,021 2:12:38
Yahoo 113,439 3:07:47
Time Warner (division) 99,494 3:23:24
News Corp. Online 80,606 1:55:40
InterActiveCorp 63,935 0:20:22
eBay 62,767 1:47:53
Wikimedia Foundation 52,836 0:21:09
Amazon.com 52,060 0:28:03
Apple Computer 49,911 1:08:33
Walt Disney Internet Group 49,848 0:48:11
New York Times Company 47,163 0:16:20
Landmark Communications 45,512 0:26:06
Turner Network (division) 43,683 0:32:40
AT&T Inc. 41,290 0:37:39
E.W. Scripps Co. 34,849 0:09:28
RealNetworks Inc. 33,135 0:32:09
CNET Networks 33,113 0:08:46
Viacom Digital 32,514 0:40:57
Glam Media 30,088 0:08:48
Facebook 29,226 1:21:15
Comcast Corp. 28,943 1:02:31
Wal-Mart Stores 28,221 0:13:03
General Electric 27,729 0:10:14
craigslist 27,705 1:15:30
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network�s audience.
Source: Nielsen Online, 2008
Top 10 Stickiest Brands at Home and Work, June 2008
Brand Unique Audience (000) Time per Person (hr:min:sec)
PokerStars.com* 958 10:37:41
Plentyoffish Media* 1,131 8:39:36
Electronic Arts Online 11,489 8:37:56
SingleClick Systems* 643 7:46:14
FullTiltPoker.com* 1,429 7:19:47
PartyPoker.com* 563 4:29:19
Fanfiction.net* 1,221 4:23:40
Juno Online Services 3,406 4:09:37
Trillian 814 3:57:10
AOL Media Network 91,167 3:35:11
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

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