Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies at Home and Work, May 2008
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 127,636 1:48:41
Microsoft 123,333 2:16:00
Yahoo 115,605 3:13:23
Time Warner 107,778 3:24:16
News Corp. Online 79,058 1:45:31
eBay 66,240 1:46:12
InterActiveCorp 64,627 0:20:33
Wikimedia Foundation 57,343 0:17:18
Amazon.com 55,365 0:27:45
New York Times Company 51,148 0:17:27
Apple Computer 50,531 1:06:02
Walt Disney Internet Group 48,903 0:51:14
Landmark Communications 44,957 0:26:34
AT&T Inc. 41,627 0:36:59
E.W. Scripps Co. 36,090 0:10:18
RealNetworks Inc. 33,592 0:31:12
CNET Networks 33,296 0:08:53
Glam Media 29,609 0:13:48
Viacom Digital 29,375 0:40:13
Wal-Mart Stores 27,528 0:13:53
Comcast Corp. 27,359 0:59:31
General Electric 27,294 0:11:36
Verizon Communications 27,102 0:38:41
U.S. Dept. of Treasury 26,938 0:16:10
craigslist 26,750 1:18:21
Source: Nielsen Online, 2008

Top 10 Stickiest Brands at Home and Work, May 2008
Brand Unique Audience (000) Time per Person (hr:min:sec)
Electronic Arts Online 11,251 9:16:39
PokerStars.com* 1,227 7:05:38
FullTiltPoker.com* 1,544 6:55:54
Plentyoffish Media* 1,313 5:43:11
Juno Online Services 3,371 4:43:00
Trillian* 814 4:39:48
Fanfiction.net* 1,108 3:40:47
FreeSlots* 628 3:38:34
AOL Media Network 89,736 3:37:37
Yahoo 114,661 3:13:38
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

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