Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.
Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.
|Top 25 U.S. Parent Companies at Home and Work,
|Parent||Unique Audience (000)||Time Per Person (hr:min:sec)|
|News Corp. Online||70,021||1:44:22|
|Walt Disney Internet Group||47,710||0:35:09|
|New York Times Co.||43,624||0:17:13|
|Real Networks Inc.||39,724||0:40:46|
|E.W. Scripps Co.||34,118||0:10:17|
|Source: Nielsen//NetRatings, 2006
|Top 10 Stickiest U.S. Brands at Home and Work, November 2006|
|Brand||Unique Audience (000)||Time Per Person (hr:min:sec)|
|Brigham Young University||570||7:01:42|
|Juno Online Services^||3,763||5:08:40|
|Electronic Arts Online||10,527||3:53:19|
|Note: Audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability as a result.|
|Source: November, 2006
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