StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, November 2006

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2006

A look at which brands get visitors, and which ones keep users engaged the longest at home and work.

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 U.S. Parent Companies at Home and Work,
November 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 119,787 2:08:01
Yahoo 110,524 3:09:32
Google 108,699 1:05:38
Time Warner 106,927 4:25:47
eBay 71,225 1:49:50
News Corp. Online 70,021 1:44:22
InterActiveCorp 61,241 0:25:14
Amazon.com 54,486 0:29:11
Walt Disney Internet Group 47,710 0:35:09
New York Times Co. 43,624 0:17:13
Real Networks Inc. 39,724 0:40:46
Apple Computer 39,657 1:08:30
Wikipedia 37,729 0:16:28
Wal-Mart 37,411 0:17:24
Landmark Communications 35,937 0:50:44
YouTube 35,852 0:30:12
E.W. Scripps Co. 34,118 0:10:17
Verizon Communications 32,343 0:27:49
CNET Networks 31,201 0:11:43
Viacom Digital 30,998 0:45:45
AT&T Inc. 30,008 0:25:34
United Online 29,580 1:00:09
Target Corp. 29,354 0:11:45
CBS Corp. 28,264 0:25:34
General Electric 24,358 0:18:12
Source: Nielsen//NetRatings, 2006

Top 10 Stickiest U.S. Brands at Home and Work, November 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,433 10:03:39
FullTiltPoker.com^ 751 8:19:54
Brigham Young University 570 7:01:42
AOL 78,370 5:27:46
Juno Online Services^ 3,763 5:08:40
Gaia Online^ 593 4:58:03
Trillian 1,192 4:39:01
Electronic Arts Online 10,527 3:53:19
Southern Company^ 820 3:41:21
Fanfiction.net^ 927 3:36:27
Note: Audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability as a result.
Source: November, 2006

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