Top U.S. Parent Companies and Stickiest Brands on the Web, November 2006

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 25 U.S. Parent Companies at Home and Work,
November 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 119,787 2:08:01
Yahoo 110,524 3:09:32
Google 108,699 1:05:38
Time Warner 106,927 4:25:47
eBay 71,225 1:49:50
News Corp. Online 70,021 1:44:22
InterActiveCorp 61,241 0:25:14
Amazon.com 54,486 0:29:11
Walt Disney Internet Group 47,710 0:35:09
New York Times Co. 43,624 0:17:13
Real Networks Inc. 39,724 0:40:46
Apple Computer 39,657 1:08:30
Wikipedia 37,729 0:16:28
Wal-Mart 37,411 0:17:24
Landmark Communications 35,937 0:50:44
YouTube 35,852 0:30:12
E.W. Scripps Co. 34,118 0:10:17
Verizon Communications 32,343 0:27:49
CNET Networks 31,201 0:11:43
Viacom Digital 30,998 0:45:45
AT&T Inc. 30,008 0:25:34
United Online 29,580 1:00:09
Target Corp. 29,354 0:11:45
CBS Corp. 28,264 0:25:34
General Electric 24,358 0:18:12
Source: Nielsen//NetRatings, 2006


Top 10 Stickiest U.S. Brands at Home and Work, November 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,433 10:03:39
FullTiltPoker.com^ 751 8:19:54
Brigham Young University 570 7:01:42
AOL 78,370 5:27:46
Juno Online Services^ 3,763 5:08:40
Gaia Online^ 593 4:58:03
Trillian 1,192 4:39:01
Electronic Arts Online 10,527 3:53:19
Southern Company^ 820 3:41:21
Fanfiction.net^ 927 3:36:27
Note: Audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability as a result.
Source: November, 2006

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