Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Of the top company sites visited, Amazon, ranked ninth October, moved to seventh place in November. EBay, ranked sixth in October, dropped to eighth place a month later, although the number of unique visitors climbed by 4,700.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, November 2008
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 135,267 2:02:03
Microsoft 126,027 2:25:02
Yahoo 119,142 3:16:44
AOL LLC 86,308 3:43:45
News Corp. Online 82,388 1:36:50
InterActiveCorp 66,767 0:16:26
Amazon.com 65,550 0:27:33
eBay 65,302 1:42:14
Wikimedia Foundation 58,917 0:18:37
New York Times Company 55,021 0:19:47
CBS Corp. 53,454 0:21:39
Walt Disney Internet Group 53,282 0:44:57
Apple Computer 52,909 1:12:27
Turner Network (division) 52,061 0:39:43
Facebook 47,543 2:12:11
AT&T Inc. 44,087 0:33:57
Wal-Mart Stores Inc. 42,752 0:17:13
Glam Media 39,680 0:11:55
Landmark Communications 38,870 0:23:18
Scripps Networks Interactive 36,321 0:09:02
Target Corp. 36,309 0:09:58
General Electric 34,626 0:11:52
Viacom Digital 33,767 0:38:34
RealNetworks Inc. 31,483 0:36:24
Adobe 30,292 0:05:16
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: Nielsen Online, 2008

Top 10 Stickiest Brands at Home and Work, November 2008
Brand Unique Audience (000) Time per Person (hr:min:sec)
FullTiltPoker.com* 1,532 9:40:10
Electronic Arts Online 12,338 9:34:17
PokerStars.com* 1,266 7:17:11
Fanfiction.net* 1,026 3:58:52
Juno Online Services 3,653 3:46:18
AOL Media Network 86,308 3:43:45
PCHGames* 719 3:43:10
Yahoo 117,656 3:17:36
Slingo* 937 2:46:42
Disboards.com* 756 2:38:27
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

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