StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, October 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, October 2008

A look at the brands that get visitors and keep users engaged the longest both at home and work.

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, October 2008
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 128,667 1:57:26
Microsoft 121,819 2:35:43
Yahoo 117,715 3:22:08
AOL LLC 88,028 3:34:41
News Corp. Online 78,135 1:36:45
eBay 60,543 1:40:32
InterActiveCorp 60,092 0:17:20
Wikimedia Foundation 57,254 0:20:07
Amazon.com 55,560 0:25:38
Walt Disney Internet Group 53,381 0:39:22
New York Times Company 52,576 0:21:32
CBS Corp. 50,733 0:21:14
Apple Computer 49,340 0:58:34
Turner Network (division) 47,695 0:44:19
AT&T Inc. 42,456 0:38:06
Facebook 39,929 1:54:01
Landmark Communications 37,393 0:25:14
Glam Media 37,337 0:10:16
General Electric 33,825 0:13:55
Viacom Digital 31,845 0:38:41
RealNetworks Inc. 31,100 0:33:06
Time Warner (division) 29,307 0:20:07
Scripps Networks Interactive 29,215 0:07:26
craigslist 28,753 1:14:02
Wal-Mart Stores 27,978 0:14:09
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: Nielsen Online, 2008
Top 10 Stickiest Brands at Home and Work, October 2008
Brand Unique Audience (000) Time per Person (hr:min:sec)
Electronic Arts Online 12,730 9:40:46
PokerStars.com* 1,389 8:50:57
FullTiltPoker.com* 1,354 7:44:40
Free Slots* 551 5:11:13
OneManga.com* 688 4:41:30
Juno Online Services 2,990 4:27:25
Fanfiction.net* 1,083 4:17:13
AOL Media Network 88,028 3:34:41
Yahoo 116,078 3:23:29
Plentyoffish Media* 1,567 2:59:25
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

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