Top U.S. Parent Companies and Stickiest Brands on the Web, September 2008

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, September 2008
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 127,137 1:54:30
Microsoft 120,997 2:26:49
Yahoo 116,715 3:24:00
Time Warner (division) 95,203 3:28:57
News Corp. Online 79,158 1:36:36
InterActiveCorp 67,212 0:20:47
eBay 63,259 1:43:00
Wikimedia Foundation 56,778 0:19:27
Amazon.com 55,052 0:25:51
Walt Disney Internet Group 53,213 0:51:08
New York Times Company 50,839 0:20:34
CBS Corp. 50,082 0:24:54
Apple Computer 49,662 1:09:30
Turner Network (division) 46,130 0:44:36
Landmark Communications 42,692 0:24:01
AT&T Inc. 41,482 0:41:48
Facebook 39,003 1:38:27
Glam Media 35,441 0:14:50
RealNetworks 33,077 0:34:36
E.W. Scripps Co. 32,657 0:07:48
Viacom Digital 31,313 0:46:44
Verizon Communications 31,281 0:38:27
General Electric 30,424 0:11:57
craigslist 30,397 1:13:17
Adobe 28,167 0:04:37
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: Nielsen Online, 2008

Top 10 Stickiest Brands at Home and Work, September 2008
Brand Unique Audience (000) Time per Person (hr:min:sec)
Electronic Arts Online 12,528 9:32:11
PokerStars.com* 1,733 8:23:21
FullTiltPoker.com* 1,548 8:06:46
Fanfiction.net* 1,222 5:10:22
zShare* 1,143 4:19:43
Juno Online Services* 3,344 4:08:30
Roblox* 423 3:59:33
AOL Media Network 87,366 3:40:56
Yahoo 115,165 3:25:26
eMusic* 1,008 3:10:21
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

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