Cory Treffiletti, who left the Bay Area and a cushy job with Carat Fusion to come to NYC earlier this year, is heading back to the left coast to work for Real Branding. Treffiletti has twice seen companies he’s helped build be acquired, and he told me he’s all about the independent houses these days.
“Traditional is starting to understand banners and portals and buttons, but there’s so much going on that they’re not going to be paying attention to for a while,” he said. “As online expands, they’re always going to be behind the eight ball.”
At Real Branding, he’ll focus on integrating various digital media channels, such as digital television, mobile and digital outdoor, among other projects.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more