Cory Treffiletti, who left the Bay Area and a cushy job with Carat Fusion to come to NYC earlier this year, is heading back to the left coast to work for Real Branding. Treffiletti has twice seen companies he’s helped build be acquired, and he told me he’s all about the independent houses these days.
“Traditional is starting to understand banners and portals and buttons, but there’s so much going on that they’re not going to be paying attention to for a while,” he said. “As online expands, they’re always going to be behind the eight ball.”
At Real Branding, he’ll focus on integrating various digital media channels, such as digital television, mobile and digital outdoor, among other projects.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.