Cory Treffiletti, who left the Bay Area and a cushy job with Carat Fusion to come to NYC earlier this year, is heading back to the left coast to work for Real Branding. Treffiletti has twice seen companies he’s helped build be acquired, and he told me he’s all about the independent houses these days.
“Traditional is starting to understand banners and portals and buttons, but there’s so much going on that they’re not going to be paying attention to for a while,” he said. “As online expands, they’re always going to be behind the eight ball.”
At Real Branding, he’ll focus on integrating various digital media channels, such as digital television, mobile and digital outdoor, among other projects.
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