Cory Treffiletti, who left the Bay Area and a cushy job with Carat Fusion to come to NYC earlier this year, is heading back to the left coast to work for Real Branding. Treffiletti has twice seen companies he’s helped build be acquired, and he told me he’s all about the independent houses these days.
“Traditional is starting to understand banners and portals and buttons, but there’s so much going on that they’re not going to be paying attention to for a while,” he said. “As online expands, they’re always going to be behind the eight ball.”
At Real Branding, he’ll focus on integrating various digital media channels, such as digital television, mobile and digital outdoor, among other projects.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.